Écume

the Collection

01. ÉCUME Pearl Crown Coil Hoops

02. ÉCUME Pearl Knotted Necklace

03. ÉCUME Baroque Pearl Necklace

For our U.S. clients, we cover your customs duties upfront so your order arrives without hidden fees — the ease of boutique luxury. Within Canada, shipping is free with no duties.

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NEW ARRIVALS

Informed by my life as an actor, I design pieces made for both chic, everyday wear and high-stake defining moments. As a first generation Italian, I am inspired by the sentimentality, artistry, and sustainability behind family heirlooms - symbolic of the beauty that can grow from life experience.

— Romina D’Ugo, Founder & Designer

PHĪNE

FINE JEWELRY

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01. PHĪNE 4k Gold Diamond Ring | Round Brilliant Cut

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"Every piece that I've ordered from Romina has been absolutely gorgeous. From packaging to the hand written personalized note included with the order, the entire experience feels luxurious. I'm so happy with my purchases and can't wait to wear them!"

Rachel

"Wonderful gift for my mother! She was never open to glasses chains as they made her feel old but she is now wearing this dainty, beautiful chain all the time. She gets so many compliments turning a negative life change into a positive one. Thank you!"

Jessica

"Absolutely beautiful earrings and well crafted! A great statement without being too over the top, have become my new everyday earrings."

Yvonne

"I'm so happy with my necklace! It is beautifully made and matched the description - except that it's even more beautiful in person!"

Marcia

"Beautiful lightweight earrings that catch and reflect the light and are well made. I liked them so much that I purchased the matching necklace. One of my favorite sets and you will receive compliments."

Linda

about Wilymi

Since 2021

WILYMI (Wear It Like You Mean It) is a purpose-driven jewelry brand founded by Romina D'Ugo. We design intentional jewelry pieces that empower, inspire confidence, and celebrate your unique journey. Each piece is crafted to remind you of your inner strength and elevate your everyday style with meaning.

At the heart of WILYMI is Romina’s personal philosophy: “Would I wear this? Would I buy this? Does this intention make me feel more capable?” This values-based approach resonates deeply with customers who seek meaningful, conscious fashion. Our community appreciates jewelry that goes beyond aesthetics, offering connection, empowerment, and authenticity.

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the world of Wilymi

custom creations

Special Commissions

At WILYMI Jewelry Co., we specialize in creating custom jewelry that reflects your personal story and style. From bespoke fine jewelry to personalized fashion pieces, each design is crafted with care and precision to bring your vision to life.

Our fine jewelry collection features timeless heirlooms made from diamonds, gold, and precious gemstones, perfect for celebrating life’s most meaningful moments. For everyday elegance, our fashion jewelry line offers affordable luxury with high-quality materials like gold-filled and stainless steel.

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sustainable

Practices

At WILYMI, sustainability is at the heart of everything we do. We focus on eco-conscious jewelry design, relying on small-batch production by in-house artisans and select partners abroad. Our packaging is 100% eco-friendly made from reusable fabric bags and biodegradable boxes to reduce our environmental impact.

We create one-of-a-kind pieces using repurposed vintage materials including antique chandelier crystals, vintage leather, bike chains, and buttons to give forgotten objects new life and meaning.

Our transformative custom fine jewelry services allow clients to turn old heirlooms into modern masterpieces, ensuring that nothing beautiful goes to waste.

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