Écume

the Collection

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01. ÉCUME Pearl Crown Coil Hoops

02. ÉCUME Pearl Knotted Necklace

03. ÉCUME Baroque Pearl Necklace

OFFICIAL CAFA AWARDS 2026 NOMINEE

We cover Customs duties to the U.S. No surprises. Pure luxury.

For our U.S. clients, we cover your customs duties upfront so your order arrives without hidden fees — the ease of boutique luxury. Within Canada, shipping is free with no duties.

00. explore

NEW ARRIVALS

"Informed by my life as an actor, I design pieces made for both chic, everyday wear and high-stake defining moments. As a first generation Italian, I am inspired by the sentimentality, artistry, and sustainability behind family heirlooms - symbolic of the beauty that can grow from life experience."

— Romina D’Ugo

Founder & Designer

PHĪNE

FINE JEWELRY

EXPLORE

01. PHĪNE 4k Gold Diamond Ring | Round Brilliant Cut

01. best sellers

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02. Shop Categories

EARRINGS

RINGS

"Every piece that I've ordered from Romina has been absolutely gorgeous. From packaging to the hand written personalized note included with the order, the entire experience feels luxurious. I'm so happy with my purchases and can't wait to wear them!"

Rachel

"Wonderful gift for my mother! She was never open to glasses chains as they made her feel old but she is now wearing this dainty, beautiful chain all the time. She gets so many compliments turning a negative life change into a positive one. Thank you!"

Jessica

"Absolutely beautiful earrings and well crafted! A great statement without being too over the top, have become my new everyday earrings."

Yvonne

"I'm so happy with my necklace! It is beautifully made and matched the description - except that it's even more beautiful in person!"

Marcia

"Beautiful lightweight earrings that catch and reflect the light and are well made. I liked them so much that I purchased the matching necklace. One of my favorite sets and you will receive compliments."

Linda

03. about Wilymi

Since 2021

WILYMI (Wear It Like You Mean It) is a purpose-driven jewelry brand founded by Romina D'Ugo. We design intentional jewelry pieces that empower, inspire confidence, and celebrate your unique journey. Each piece is crafted to remind you of your inner strength and elevate your everyday style with meaning.

At the heart of WILYMI is Romina’s personal philosophy: “Would I wear this? Would I buy this? Does this intention make me feel more capable?” This values-based approach resonates deeply with customers who seek meaningful, conscious fashion. Our community appreciates jewelry that goes beyond aesthetics, offering connection, empowerment, and authenticity.

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04. our world

custom & BESPOKE

Commissions

Each piece begins with the client — their story, their milestone, their vision — brought to life through innovative design and an uncompromising standard of handcraft. With over 30 years of atelier expertise and a commitment to recycled precious materials, we create heirloom-level jewelry trusted to mark life’s most meaningful moments.

We also offer a custom fashion jewelry service, tailored to the client with the same rigor and intention as our fine work.

These pieces are personally designed and handcrafted by our founder, Romina, offering a refined, accessible range of investment options without compromising artistry or process.

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sustainable

Practices

At WILYMI, sustainability is at the heart of everything we do. We focus on eco-conscious jewelry design, relying on small-batch production by in-house artisans and select partners abroad. Our packaging is 100% eco-friendly made from reusable fabric bags and biodegradable boxes to reduce our environmental impact.

We create one-of-a-kind pieces using repurposed vintage materials including antique chandelier crystals, vintage leather, bike chains, and buttons to give forgotten objects new life and meaning.

Our transformative custom fine jewelry services allow clients to turn old heirlooms into modern masterpieces, ensuring that nothing beautiful goes to waste.

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