WILYMI Featured in British Vogue: A Milestone in Mindful Luxury

We are absolutely thrilled to share a monumental moment in the WILYMI journey: WILYMI Jewelry Co. has officially been featured in British Vogue’s Vogue Retail: Jewellery gallery!

Seeing our handcrafted designs grace the digital pages of one of the world’s most iconic fashion publications is a dream realized. It’s not just a celebration of our jewelry, but a celebration of the community and the core values that make WILYMI what it is.

What It Means to "Wear It Like You Mean It"

When our founder, actor and designer Romina D'Ugo, launched WILYMI, the vision was clear: to create wearable art that carries deep intention. WILYMI stands for "Wear It Like You Mean It." Every piece we create is designed to be more than just an accessory; it is an intimate expression of identity, mindful luxury, and personal power.

To have British Vogue—a publication that defines the global fashion zeitgeist—recognize our brand is a powerful validation of our eco-conscious approach. It proves that luxury doesn’t have to compromise on sustainability or soul.

The Aesthetic That Caught Vogue's Eye

The Vogue feature shines a light on the exact aesthetic we've worked so hard to cultivate. WILYMI bridges the gap between ethereal beauty and bold presence.

Our signature approach blends luminous, hand-selected gemstones and genuine Keshi and Baroque sea pearls with the enduring warmth of 18k and 24k gold-filled hardware. Whether it’s our versatile 4-in-1 designs that transform from day to night, or our protective talisman charms like the classic cornicello, we design for the modern individual who values both polish and ease.

A Season of Milestones and Purpose

This Vogue feature arrives during a particularly incredible season for us. Alongside this international recognition, WILYMI was recently nominated for Best Emerging Artist at the 2026 CAFA Awards (Canadian Arts & Fashion Awards).

But what matters most is that as our platform grows, so does our impact. A portion of all proceeds from WILYMI Jewelry Co. continues to be donated to Girls Inc., a nonprofit dedicated to the education, mentorship, and empowerment of young girls. Every time you wear your WILYMI pieces, you aren't just elevating your wardrobe—you are directly uplifting and supporting the next generation of women.

Thank You

We want to take a moment to thank you—our incredible customers, wholesale partners, and community. Whether you've been wearing our signature pearl chokers since day one or you've just discovered us through British Vogue, your support allows us to keep dreaming, creating, and giving back.

Here’s to continuing to wear it like we mean it.